I believed the myth that a higher quality product means higher sales.
I thought adding more features and having a bug free product will make people buy.
But the highest quality product does not win.
It’s the most desirable product that brings the highest sales. In fact, the more desirable a product, the more crap people are wiling to put up with.
If we really like a thing, we’re willing to put up with mistakes, bugs, and even higher prices.
In fact, if we really really love a thing, we might even start to reframe bugs as features.
Imagine you just got together with your dream guy or girl. It’s your first ever relationship and you’re one week in. It’s first time you held hands, intently stared into each other’s eyes, and you kissed for the first time. I bet you’d be willing to overlook any flaws this person has. In fact, you’d probably think that their flaws are the cutest thing in the world.
Our love for something (or someone) changes our perception of flaws. The more we love something, the more likely we are to not just tolerate problems, but reinterpret them as not problems.
As Paul Graham famously said: “Make something people want”.
Quality is important. But desirability should be your main goal.